Midland Pass offers access to a range of premier attractions, including Alton Towers Resort, Cadbury World, SEA LIFE Birmingham, and Warwick Castle. To participate, ticket holders will begin by choosing and booking their lead attraction at the time of purchase. After that, any additional attractions can be arranged through the booking portal provided in the confirmation email.

It is important to note that all visits to the included attractions must be redeemed by Thursday, 22 October. This allows families the flexibility to plan their outings at their convenience, ensuring they don't miss out on any of the exciting experiences on offer.

Details written from the information supplied by the event organiser.