The Midland Pass offers visitors a flexible way to enjoy multiple attractions in the Midlands, including Alton Towers Resort, Cadbury World, SEA LIFE Birmingham, and Warwick Castle. Pass holders will choose their lead attraction at the time of booking, allowing for a streamlined experience when accessing each venue.

It is important to note that all visits to the attractions must be redeemed by Thursday, 22 October 2026. After purchasing the pass, additional attraction visits can be arranged separately through the booking portal included in the confirmation email.

This offer allows families to discover some of the best experiences the Midlands has to offer, catering to a variety of interests and ages. Ensure you plan your visits accordingly to make the most of this opportunity.

Details written from the information supplied by the event organiser.