How major sports and live entertainment events are leveraging travel to redefine visitor experience and drive growth.

Get Ready for You. Smart. Thing. Live!

Join us for 'You. Smart. Thing. Live', our first dedicated visitor experience event bringing together clients, supply chain partners and industry leaders from major events, sport, music and live entertainment for a full day in Central London.

On 15 September 2026 at Arboretum, Charing Cross Road, London, we will be hosting keynotes, panel discussions, facilitated breakout sessions and networking, all focused on how travel demand management is transforming visitor experience, driving commercial growth and creating lasting impact across major events.

What to expect:

Keynotes and panel discussions with leading industry voices

Real world case studies from across sport, music and live entertainment

Facilitated cross-sector breakout discussions

A look at what is coming next from the You. Smart. Thing. platform

Networking throughout the day and drinks to close

Lunch and refreshments are provided throughout the day.

For the latest updates, confirmed speakers and full agenda, visit: yousmartthing.com/yousmartthinglive

Description supplied by the event organiser.