Explore how organisational insights & analytics are changing. Discuss future trends, opportunities, and challenges shaping the landscape.

The role of insights and analytics has undergone significant change as organisations adapt to evolving consumer behaviour, technological advances, and new business priorities, with increasing expectations on the function to deliver strategic value across the organisation.

Join us as we explore the changing nature of the insights and analytics within organisations and discuss the opportunities, challenges and trends shaping its future.

Niall McCaffrey (Director, Ipsos B&A) will open the session with his perspective on the evolving role of insights, drawing on new research from Ipsos B&A.

Niall will then be joined on stage for a panel discussion featuring Michelle McLoughlin (Head of Consumer Insights, Aer Lingus), Mary McMahon (Head of Insights, Media & Innovation, Heineken) and Deirdre Wafer (Insights Expert, formerly Customer Insights Manager at LinkedIn).

The panel will share their perspectives on:

- The evolving expectations of insights & analytics within organisations

- Emerging opportunities and challenges for industry professionals

- Keeping insights grounded in human understanding in the age of AI.

Have a question for our panel? Please send them to irene@marketingsociety.ie and we will do our best to incorporate them into the discussion.

Description supplied by the event organiser.