Search has changed. This practical, hands-on session demystifies AI Optimisation (AIO) and Generative Engine Optimisation (GEO).

Search has changed. When a potential investor, partner or customer asks ChatGPT or Google’s AI Overview which fintech companies to work with, will your business appear, and what will it say?

This practical, hands-on session demystifies AI Optimisation (AIO) and Generative Engine Optimisation (GEO), giving participants the tools to shape how AI systems talk about their business. Because AI doesn’t fabricate from nothing, it synthesises what’s already been written about you. Third-party accreditation is now one of the most powerful levers for controlling that narrative.

This face-to-face interactive workshop will help you:

Understand how AI models decide what to say about a company, and the role earned media plays in that

Audit your own AI visibility in real time, identifying gaps and quick wins

Learn the practical PR tactics that build authority with AI systems: media coverage, thought leadership, content structure and digital PR

Leave with three key actions to help build your authority immediately

About Purplefish:

Purplefish is a Bristol-based technology PR agency working with tech firms that need to turn complex ideas into clear, credible and compelling communications. From growing technology companies and B2B tech firms to established brands and innovation-led organisations, we help clients build visibility, strengthen trust and communicate with the audiences that matter, including investors, customers, stakeholders, employees and the media.

Description supplied by the event organiser.