Feel the heat and crush your goals at PRESSURE TO PERFORMANCE—where stress meets success in person!

PRESSURE TO PERFORMANCE

Get ready to dive into the world of high-stakes challenges with our in-person event, PRESSURE TO PERFORMANCE! Whether you're looking to boost your skills or just curious about handling pressure like a pro, this is the spot for you. Join us for a fun, interactive experience where you’ll learn to turn stress into success. Don’t miss out on the chance to level up your game face in a lively, supportive environment!

Where Mental Health

Becomes Mental Wealth

Pressure to Performance is a Mental Health Summit and fundraising book launch bringing together elite athletes, mental health professionals, business leaders, and community partners at Birmingham Moseley Rugby Club on Sunday, 6th September 2026.

The Summit is built around the launch of Rugby Insight: Mental Health to Mental Wealth — a landmark publication that translates the mental challenges of professional rugby and elite sports into practical tools for business, community, and everyday life.

With a fundraising target of £25,000, all net proceeds are shared equally between Lench's Trust and Birmingham Moseley Rugby Club — two organisations at the heart of the West Midlands community.

https://p2p.rugbyinsight.com/

Voices of Experience,

Partners in Purpose

Aquile Smith

Rugby International (Jamaica & Moseley) · Author

Rugby International, Moseley first team player, and mental health advocate. Founder of Smith Counselling & Coaching and author of Rugby Insight: Mental Health to Mental Wealth.

MENTAL SKILLS & TOOLS

›Reframing adversity as a performance asset

›Building a personal mental wealth framework

›Post-career identity and purpose

LinkedIn

Du'aine Ladejo OLY

Double Olympic Medallist · Creator & Founder of Greatest Athlete · Gladiator 'Predator'

Double Olympic Medallist, Creator & Founder of Greatest Athlete, and Gladiator 'Predator'. A Birmingham legend and one of Britain's most recognisable sporting personalities.

MENTAL SKILLS & TOOLS

›Pressure as a privilege, not a burden

›The champion's pre-performance ritual

›Resilience after public setbacks

LinkedIn

Prof. Mounîm A. El Yacoubi

Professor in AI · Institut Mines-Télécom / Institut Polytechnique de Paris

Leading AI researcher and professor exploring the intersection of artificial intelligence, sport analytics, and human performance.

MENTAL SKILLS & TOOLS

›Using AI to decode performance patterns

›Data-driven mental resilience strategies

›The future of human performance in an AI world

LinkedIn

Shaz Aziz

Serial Entrepreneur · Co-Founder, Latest Business Offers & The Business TV Channel

Serial entrepreneur and digital growth strategist. Co-Founder of Latest Business Offers and The Business TV Channel, helping businesses dominate Page 1 of Google.

MENTAL SKILLS & TOOLS

›Turning digital pressure into competitive advantage

›Building brand authority under pressure

›From stress to strategic clarity in business

LinkedIn

Brad Parkes

CEO, British Contact Lens Association

Recently appointed CEO of the British Contact Lens Association with extensive healthcare and organisational experience. Brad brings a unique dual perspective — industry leader and performance expert.

MENTAL SKILLS & TOOLS

›High-stakes communication under pressure

›Building trust in high-performance teams

›From dressing room to boardroom

LinkedIn

⚡ LIVE AI PANEL MEMBER

Boardy

AI Superconnector · boardy.ai · Live VIP AI Panel Member

"I know who you should meet before you do." Boardy is the world's most advanced AI Superconnector — an autonomous networking agent making high-signal introductions at a speed and scale no human could match. A live AI voice on the panel: a first for Birmingham.

MENTAL SKILLS & TOOLS

›AI-powered networking and relationship intelligence

›Non-human perspective on performance and pressure

›The future of human potential in an AI-augmented world

Rugby Insight:

Mental Health to Mental Wealth

📖The Story

Drawing on lived experience at the highest level of professional rugby, this book breaks the silence around mental health in sport and provides a roadmap from struggle to strength.

🧠Mental Wealth Framework

Practical strategies, tools, and techniques drawn from elite sport psychology — applicable to business leaders, coaches, parents, and anyone under pressure.

🏆The Launch

Copies will be available for purchase and signing at the Summit. NET proceeds from book sales contribute directly to the £25,000 fundraising target.

❤️The Purpose

The NET proceeds of Every book sold, every ticket purchased, and every sponsorship secured goes directly to Lench's Trust and Birmingham Moseley Rugby Club — 50% each.

Description supplied by the event organiser.